Contextual perspective

  • Design ethos founded in Europe
  • Architecture, urban renewal and interiors crafted for Asia
  • Collaborating with global brands on localised projects
  • Extending domestic brands to regional and global audiences
  • Expertise in blending global trends with local contexts

One of our strengths is the ability to contextualise our design ethos, founded in Europe, to create architecture, urban renewal and interiors projects crafted for the Asia region. As our practice has grown, we have gained substantial hands-on experience, valuable knowledge and sensibilities towards local characteristics that enable us to work more efficiently and effectively. Combined with our expertise in creating branded environments, we are well known for our collaborations with global brands seeking to develop localised projects and brand profile. One example is the impressive Miele House, the German manufacturer’s showroom in a heritage villa in Shanghai.

Our background and international exposure also benefit Asian brands, corporates and institutions that want to reach out to regional and global audiences. Equipped with a strong insight into international retail trends and consumption patterns, we can provide innovative retail strategies that match the cultural preferences of regional markets. Our expertise in blending global trends with local contexts ensure effective designs that strengthen brand appeal in new environments.