Hybrid and holistic, Social House by Xintiandi is a multifunctional space comprising retail, F&B, and lifestyle elements. Positioned across two floors of the recently renovated Xintiandi Plaza in Shanghai’s central business district, the venue has been designed for openness and exchange, bringing the vitality of outside, in.

Hybrid and holistic, Social House by Xintiandi is a multifunctional space comprising retail, F&B, and...

To connect to its outside environment and convey the cyclical nature of Social House’s changing program of pop-ups, exhibitions, and events, the two-storey venue is organized into functional areas conceived as gardens, and arranged thematically by seasons.

To connect to its outside environment and convey the cyclical nature of Social House’s changing program...

Visitors emerge into Social House’s primary retail platform, or Spring Garden—colorful and open, it hosts a rotation of pop-up stores, with a particular focus on fashion, style, and beauty. The area is imagined as a vibrant market space for a constantly changing roster of tenants.

Visitors emerge into Social House’s primary retail platform, or Spring Garden—colorful and open,...

A response to China’s shifting retail landscape, Social House signals a new model for Shanghai, a one-stop destination for fashion; experience and education; wellness and health, and above all, betterment, it is built with flexibility in mind.

A response to China’s shifting retail landscape, Social House signals a new model for Shanghai, a one-stop...