Taking inspiration from the multifaceted lifestyles of Shanghai millennials, Kokaistudio’s interiors for Assemble by Réel concept store quite literally brings the outside in. With this in mind, interiors feature eye-catching installations based on recognizable architectural city motifs, each signalling a distinct fashion approach: classic, designer, urban, and contemporary. To capitalize on this natural light, designers opted for a partially open-plan solution, creating defined areas for distinct product presentations: Church, Park, Skate Park, and Gallery. The solution simultaneously optimizes the store's attractive natural light and allows for transportive walkways, all the while preserving the impact of the space’s sheer size.

Taking inspiration from the multifaceted lifestyles of Shanghai millennials, Kokaistudio’s interiors...

Church Zone: On entering the store’s primary point of access, visitors find themselves surrounded by the dramatic arches of a majestic colonnade. Angled partitions, finished to resemble classical travertine plaster, offer intriguing glimpses into and through an area dedicated to quintessential fashions: blazers, high-end leather goods, and so on.

Church Zone: On entering the store’s primary point of access, visitors find themselves surrounded by...

Park Zone: Airy and open, the section abstracts and extends the green landscape beyond its floor-to-ceiling windows. For example, tree-like cylindrical forms are scattered throughout, alongside wooden display units. Natural in tone, the area makes for a stylish backdrop for the store's most avant-garde designer lines.

Park Zone: Airy and open, the section abstracts and extends the green landscape beyond its floor-to-ceiling...

Skate Park Zone: Palpably urban in both content and tone, products are positioned around terraced terrazzo steps. Sloped roofed fitting rooms make a playful nod to skateboard ramps, while light projections throughout the area lend dynamism to the space.

Skate Park Zone: Palpably urban in both content and tone, products are positioned around terraced terrazzo...

Gallery Zone: A secondary access point into the space, its exhibit-like displays extend into the mall itself, enticing shoppers through an intriguing arrangement of lifestyle accessories. Bright white, and with translucent partitions teasing at objects yet to discover, products are positioned in and on stark perforated cubes.

Gallery Zone: A secondary access point into the space, its exhibit-like displays extend into the mall...