At over 12,000sqm, it is the brand’s largest, and is located on the site of a former factory in Jiading district. As well as building a new and iconic facade, Kokaistudios’ renovation extended to creating welcoming, functional interiors for the facility’s ground floor public space. Dynamic, open, and with a strong focus on hospitality, interiors are in keeping with a design template developed for NIO by Kokaistudios last year, and debuted at NIO House in Jinan. In Shanghai, these elements combine to transform a previously unremarkable industrial site into an eye-catching brand beacon, all the while delivering on NIO’s user-first concept.

At over 12,000sqm, it is the brand’s largest, and is located on the site of a former factory in Jiading...

Inside, the entrance is an airy, welcoming space that sets the tone for visitors’ experience. On the one side is a guest reception desk, and on the other, a display featuring NIO’s lifestyle-oriented products including books, clothing, and food. Behind is a soft play area aimed at the delivery center’s youngest visitors: so-called ‘Joy Camp’, they are a feature of the recently redefined NIO design template that takes direct inspiration from the family home.

Inside, the entrance is an airy, welcoming space that sets the tone for visitors’ experience. On the...

From here, visitors walk through a gently curved bridge connecting the second and third buildings. With interactive display panels showing information about the brand to add to the sense of discovery and initiation, the passageway opens onto a large lounge. Envisaged as a space for users to relax before and after taking collection of their cars, it also includes a bar and dining area.

From here, visitors walk through a gently curved bridge connecting the second and third buildings. With...

The space has been designed with volume and flexibility in mind. A busy facility with high foot traffic, elements such as noise absorption ceiling panels as well as terrazzo floor tailor the space for its purpose. And use the bamboo wood floor and wood veneer wall cladding to give the warm and natural touch for the space. The lounge also boasts plentiful seating and occasional tables to comfortably accommodate high visitor numbers. Custom-made furniture follows smooth, while simple lines match the silhouette of NIO cars themselves.

The space has been designed with volume and flexibility in mind. A busy facility with high foot traffic,...

Above all, this is a place of transition: on passing through its various and distinct areas customers emerge as NIO users. Their initiation begins at a welcoming and open reception complete with lifestyle products and a family-oriented play area, before continuing through a dynamic brand experience passageway, and into a spacious hospitality lounge. This carefully planned, on-brand journey culminates in users collecting their vehicles, and driving away with great experience.

Above all, this is a place of transition: on passing through its various and distinct areas customers...