IEW.H SHANGHAI FLAGSHIP
An Antigravity Journey in Space and Time
LOCATION
Shanghai, China
SIZE
259 sqm
DATE COMPLETED
2021
PHOTOGRAPHER
CreatAR Images
Incorporating a futuristic theme with objects that seemingly defy gravity, as well as a playful approach to volume and shape, IEW.H’s flagship store makes for an attention-grabbing addition to one of Shanghai’s primary shopping streets. Through contrasting materials and a cool, modern palette the shop delivers a unique shopping experience that has been designed for maximum impact.
Incorporating a futuristic theme with objects that seemingly defy gravity, as well as a playful approach to volume and shape, IEW.H’s flagship store makes for an attention-grabbing addition to one of Shanghai’s primary shopping streets. Through contrasting materials and a cool, modern palette the shop delivers a unique shopping experience that has been designed for maximum impact.
A newcomer to China’s vibrant apparel scene, the label’s acronym stands for ‘Infinite Explorer with Hypersense.’ Taking this as a starting point, Kokaistudios established broad themes of antigravity, memory and fluidity for the multidimensional brand’s statement interiors.
A newcomer to China’s vibrant apparel scene, the label’s acronym stands for ‘Infinite Explorer with Hypersense.’ Taking this as a starting point, Kokaistudios established broad themes of antigravity, memory and fluidity for the multidimensional brand’s statement interiors.
A facade of glass and aluminum foam bulkhead creates an otherworldly effect from the outset, hinting at the store’s futuristic interior. Comprising organic-looking bubbles for an almost cellular appearance, the metallic material is backlit to create a glittering effect that is particularly striking at night.
A facade of glass and aluminum foam bulkhead creates an otherworldly effect from the outset, hinting at the store’s futuristic interior. Comprising organic-looking bubbles for an almost cellular appearance, the metallic material is backlit to create a glittering effect that is particularly striking at night.
The strong visual impact continues inside, where elements of the store’s core activities - its display counters, benches and racks - are positioned inside two interlocking rings. Illustrative of a broadly anti-gravity concept that runs throughout this retail design project, the larger of the two rings appears to float above shoppers’ heads. The smaller of the two rings tilts up from the floor, its lines extending downwards to create low walls indicating a separate volume.
The strong visual impact continues inside, where elements of the store’s core activities - its display counters, benches and racks - are positioned inside two interlocking rings. Illustrative of a broadly anti-gravity concept that runs throughout this retail design project, the larger of the two rings appears to float above shoppers’ heads. The smaller of the two rings tilts up from the floor, its lines extending downwards to create low walls indicating a separate volume.
Opening up possibilities for future events, the space within the interlinked rings remains flexible. Except for a table-height display ledge along the inside edge of the smaller shape, all display elements are freestanding. In keeping with the design themes of the wider retail project, they are curved to match the store’s two main volumes, and in a playful touch, include tie-down straps in a nod to the outer space, anti-gravity theme.
Opening up possibilities for future events, the space within the interlinked rings remains flexible. Except for a table-height display ledge along the inside edge of the smaller shape, all display elements are freestanding. In keeping with the design themes of the wider retail project, they are curved to match the store’s two main volumes, and in a playful touch, include tie-down straps in a nod to the outer space, anti-gravity theme.
IEW.H’s fitting rooms are accessed from the smaller of the two rings. In brand colors of electric blue and silver, the area makes clever use of the 270-degree mirror surfaces in each fitting room to create a kaleidoscopic effect of infinite reflections. This extends to a half-globe light which, thanks to the facility’s reflective ceiling, appears as a floating planet or orb.
IEW.H’s fitting rooms are accessed from the smaller of the two rings. In brand colors of electric blue and silver, the area makes clever use of the 270-degree mirror surfaces in each fitting room to create a kaleidoscopic effect of infinite reflections. This extends to a half-globe light which, thanks to the facility’s reflective ceiling, appears as a floating planet or orb.
Incorporating a futuristic theme with objects that seemingly defy gravity, as well as a playful approach to volume and shape, IEW.H’s flagship store makes for an attention-grabbing addition to one of Shanghai’s primary shopping streets. Through contrasting materials and a cool, modern palette the shop delivers a unique shopping experience that has been designed for maximum impact.
A newcomer to China’s vibrant apparel scene, the label’s acronym stands for ‘Infinite Explorer with Hypersense.’ Taking this as a starting point, Kokaistudios established broad themes of antigravity, memory and fluidity for the multidimensional brand’s statement interiors.
A facade of glass and aluminum foam bulkhead creates an otherworldly effect from the outset, hinting at the store’s futuristic interior. Comprising organic-looking bubbles for an almost cellular appearance, the metallic material is backlit to create a glittering effect that is particularly striking at night.
The strong visual impact continues inside, where elements of the store’s core activities - its display counters, benches and racks - are positioned inside two interlocking rings. Illustrative of a broadly anti-gravity concept that runs throughout this retail design project, the larger of the two rings appears to float above shoppers’ heads. The smaller of the two rings tilts up from the floor, its lines extending downwards to create low walls indicating a separate volume.
Opening up possibilities for future events, the space within the interlinked rings remains flexible. Except for a table-height display ledge along the inside edge of the smaller shape, all display elements are freestanding. In keeping with the design themes of the wider retail project, they are curved to match the store’s two main volumes, and in a playful touch, include tie-down straps in a nod to the outer space, anti-gravity theme.
IEW.H’s fitting rooms are accessed from the smaller of the two rings. In brand colors of electric blue and silver, the area makes clever use of the 270-degree mirror surfaces in each fitting room to create a kaleidoscopic effect of infinite reflections. This extends to a half-globe light which, thanks to the facility’s reflective ceiling, appears as a floating planet or orb.
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